CARAN d'ACHE 849
The creative. Innovative, contemporary and highly graphic packaging of the 849 PopLine is inspired by the chromatic circle: the white of the sleeve splits into large spots of metallic colour that match each shade of pen. In glamorous red, shiny pink, sparkling black, fresh green or cool turquoise, the famous 849 dresses its hexagonal aluminium body in electrifying colours that capture the light to glow more brightly.
The packaging is a strongly stylish design object that highlights the 849 line and gives the Popline collection a presentation as original as the pens themselves.
In homage to the legendary 849 pens, Caran d'Ache creates the event and launches the 849 Metal Black. The 849 is dressed in light and asserts itself as the safe bet par excellence. True to the legend, it will conquer the hearts of all collectors in search of the emblematic souvenir of Switzerland.
This year the Geneva House is paying particular attention to its emblematic pen and is offering it in a completely new version. Retaining all its qualities, the 849 is now adorned with the most coveted noble metal and becomes the sure and timeless value of 2012.
Its original “case” evokes the precious ingots stored in the best-kept coffers. Designed in the continuity of the pen, this rectangular packaging will retain the hexagonal relief imprint of the 849 for eternity. PEN BODY -Hexagonal aluminum body, light, and resistant.